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The Best Lesson I Teach Isn’t on the Syllabus

The Best Lesson I Teach Isn’t on the Syllabus

by Future Proof Advisors | Oct 27, 2026 | Tips & Best Practices

Guest Blog by Future Proof Advisor,  Rochelle Webb I’ve spent my career building brands and, for the past eight years, teaching marketing and entrepreneurship. The most valuable thing I’ve learned in either seat has nothing to do with marketing frameworks. It is this...
What Are You Actually Building Toward?

What Are You Actually Building Toward?

by Future Proof Advisors | Oct 2, 2026 | Tips & Best Practices

The thinking behind the Future Proof Operating System Owning a business means living at several altitudes at once. One day, you are worried about margins. The next, you are dealing with a leadership issue. Then an acquisition opportunity appears, or someone tells you...
Rage Against the Machine: Why IRL Matters More Than Ever

Rage Against the Machine: Why IRL Matters More Than Ever

by Future Proof Advisors | Aug 27, 2026 | Tips & Best Practices

Guest Blog by Future Proof Advisor, Amy Friedlander Hoffman Like everyone, I’ve been thinking a lot about AI and what our near future will look like. Two things feel certain. First, like internet 1.0, the world is about to change dramatically, and we don’t know how....
The Unsexy Plumbing: Why Your AI Workflow Drifts, Overclaims, and Blows Its Budget, and How to Engineer It Out

The Unsexy Plumbing: Why Your AI Workflow Drifts, Overclaims, and Blows Its Budget, and How to Engineer It Out

by Future Proof Advisors | Jul 28, 2026 | Tips & Best Practices

Guest blog post by Vance Reavie, CEO of Junction AI. It’s so easy to dump everything on your LLM of choice. Quick, easy, and on a small scale, genuinely impressive. Spin up a few agents, throw your data at a public model, and the demo looks great. Then you try...
Mirren Live Recap: What Agency Leaders Are Talking About Right Now

Mirren Live Recap: What Agency Leaders Are Talking About Right Now

by Future Proof Advisors | Jun 1, 2026 | News, Tips & Best Practices

At Mirren Live last month, Future Proof Advisors co-founder and CEO Terry Dry joined Lori Murphree of Evalla Advisors to chair a candid CEOs-only discussion on a question many agency leaders are working through right now: When does it make sense to build, partner, or...
Perceptual Maps, Revisited

Perceptual Maps, Revisited

by Future Proof Advisors | May 29, 2026 | Resources, Tips & Best Practices

One picture that shows where you sit and where you could go. An hour to make now, not a week. A perceptual map gives the other person a single image to grasp where you sit, who you’re really competing with, and where the realistic gains are. That makes it useful...
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Recent Posts

  • The Best Lesson I Teach Isn’t on the Syllabus
  • What Are You Actually Building Toward?
  • Rage Against the Machine: Why IRL Matters More Than Ever
  • The Unsexy Plumbing: Why Your AI Workflow Drifts, Overclaims, and Blows Its Budget, and How to Engineer It Out
  • Mirren Live Recap: What Agency Leaders Are Talking About Right Now

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