Future Proof Privacy Notice

This Privacy Notice (this “Notice”) explains how Future Proof Group LLC, through its enterprise consulting and advisory division, Future Proof Advisors (“Future Proof”), and its affiliates collect, use, and disclose information about Future Proof customers (“members”) and others who visit Future Proof websites, view Future Proof advertisements, or purchase with Future Proof products or services.

In this Notice, the terms “Future Proof”, “we”, “us”, and “our” refer to Future Proof and its affiliates, which collectively own and/or operate the website www.FutureProofAdvisors.com and provide associated goods and services and all other services that are available now or in the future from Future Proof (“our Products and Services”). The term “you” refers to you as a customer or user of our Products and Services, including but not limited to enterprise management consulting, executive coaching, and venture building. Your use of our Products and Services constitutes your acceptance of this Notice.  This Notice applies to your interaction with us in connection with the Products and Services offered or provided through the Future Proof brand.  This Notice does not apply to any other product or service provided by Future Proof that is covered by a separate privacy notice.

Quick Guide to Contents

What Information Do We Collect About You?
How Do We Use Information About You?
What Information Do We Disclose to Others?
What Choices Do You Have?
How Do We Protect Information About You?
How Long Do We Maintain Information About You?
What Access Do You Have to Information About You?
Who Can You Contact with Any Questions or Concerns?
What About Changes to this Notice?

1. What Information Do We Collect About You?

When you use our Products and Services, Future Proof may collect certain information from and about you, including Personally Identifiable Information (“PII”) which specifically identifies you, information related to your account if you create one, information related to use or purchase of our Products and Services (“Purchase and Order Information”), and other information related our Services or other products and services provided to you. PII does not include aggregate data, anonymized data, or data that does not identify you or other particular individuals. Below is a general description of the different types of information that we may collect and how we may collect it.

A. Account Information: We collect and maintain regular business records containing information about you that may constitute PII, such as, among other things: your name, service or shipping address, billing address, e-mail address, telephone number, bank account and/or credit card number, and other account information in connecting with providing products and services to you. We may also collect and maintain other information about your account, such as billing and order history and customer service information.

B. Purchase and Order Information: When you use our Products and Services, we collect certain information relating to the products and/or services you purchased. This Purchase and Order Information includes the descriptions, prices, and quantities of the products and/or services you purchased, delivery methods and details, and installation dates and location.

C. Websites, Cookies, and Other Technologies: Our Products and Services may be provided through Internet websites or other platforms operated by us, our affiliates, and/or other companies. Information regarding your use of our website(s) is collected while you are on the site(s), and may include browsing activity, IP address, and items you place browse on our website but do not purchase.  We and/or other companies we work with may use cookies, web beacons, tags, and other technologies on websites, platforms and in electronic communications to track users online and to collect certain information, which may include, but is not limited to, statistics about website and platform usage, broad demographic information, IP addresses, browser type, device type, Internet Service Provider, referring/exit pages, platform type, date/time stamp, number of clicks, and other similar information. You can access our Services even when you’ve disabled certain cookies, but you may not be automatically recognized upon revisiting. Please visit the “What Choices Do You Have?” section for further information, including about Do Not Track and how to disable cookies.

2.  How Do We Use Information About You?

We use information we’ve collected and received from and about you and your interactions with us (“Information About You”) primarily to conduct business activities, which may include, among other things, use of such information to:

Deliver our Products and Services;
Confirm that you are receiving the type(s) of Products and Services you requested and are properly billed;
Inform you of products or services that may be of interest to you;
Understand the use of, and identify improvements to, our Products and Services;
Obtain user surveys, recommendations, and reviews;
Market our Products and Services and those of our business partners;
Determine whether applicable policies and terms of service are being violated;
Perform statistical or qualitative research and analysis;
Maintain our do not contact lists;
Comply with law; and
As otherwise necessary to provide our Products and Services.

In addition to the items listed above, PII and Purchase and Order Information may be aggregated and/or de-identified for other business and marketing uses by us or by third parties. This aggregated and/or de-identified data may be used, for example (and without limitation), to improve our Products and Services, measure and analyze use of our Products and Services, to provide more relevant marketing and advertising, to measure advertising effectiveness, to conduct market research, to report ratings and viewer measurement, and for other analytical and reporting purposes. We may combine the various information we collect and receive from and about you, including information you provide to us, PII, Product and Order Information, as well as information collected offline, across other computers or devices that you may use, and from third-party sources.

3. What Information Do We Disclose to Others?

We treat Information About You (including PII) contained in our business records as confidential. We may nonetheless share or disclose Information About You as described in this Notice.

A. When We May Disclose Information About You

To conduct business activities related to providing you with our Products and Services – We may share or disclose Information About You to other entities that work for or provide services to us, such as outside auditors, professional advisors, service providers, and vendors; potential business merger, acquisition, or sale partners; and regulators when the disclosure is necessary to render or conduct a legitimate business activity related to the Products and Services that we provide. Generally, these disclosures involve billing and collections, administration, surveys, marketing, advertising, service delivery and customization, maintenance and operations, and fraud prevention. We may also share Information About You with third parties that provide content, services, or technologies used in our Products and Services to report on and account for the use of such content, services, or technologies. If we (or our parent company) enter into a merger, acquisition, or sale of all or a portion of our assets, in most instances our customers’ information, including PII, will be one of the items transferred as part of the transaction.
As necessary to protect us and our employees – We may also share or disclose Information About You (including PII) to protect our customers, employees, or property; in emergency situations; and to enforce our rights under our terms of service and policies, in court or elsewhere.
For “mailing list” purposes – We will not share or disclose your name and address to others, such as charities, marketing organizations, or other businesses (such as service providers and vendors), for “mailing list” purposes.

B. When We Must Disclose PII: We may be required by law to disclose Information About You (including PII) without your consent and without notice to comply with a valid legal process, such as a subpoena, court order, or search warrant. We may also be required to disclose PII to a third party or governmental entity in response to a court order. If the court order is sought by a governmental entity, you should be afforded the opportunity to appear and contest in a court proceeding relevant to the court order any claims made in support of the court order.

C. Disclosure of Information that is not PII: We may share or disclose information collected or received from or about you in non-personally identifiable formats, including aggregate formats, such as surveys and service usage and other statistical reports.  We will attempt to ensure that this information does not personally identify you.  We may also share and disclose other information in aggregated or anonymized formats, including IP addresses, device IDs, and other non-PII, with advertisers, and other service providers and vendors for advertising, marketing and other purposes.

5. What Choices Do You Have?

A. Cookies and Do Not Track: Certain parts of our website and/or Products and Services that may require cookies. You may adjust your device or Internet browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be automatically recognized upon revisiting and may not be able to use certain features of the Products and Services or take full advantage of all of our offerings.  Please refer to your device’s settings or your Internet browser’s “Help” section for more information on how to delete and/or disable your device or browser from receiving cookies or controlling your tracking preferences.  Future Proof might not recognize “Do Not Track” requests or headers from some or all Internet browsers.  We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use.

B. Interest-Based Advertising/Addressable Advertising Choices: You may ask Future Proof to stop using cookies on www.FutureProofAdvisors.com that help us deliver more relevant advertising to you. To make this choice, please disable cookies via your preferred browser.

Even if you opt-out, you may also still receive advertising from Future Proof or third parties that is customized based on information we’ve collected or received from or about you or on information about your online activities from third parties.

C. Other Choices Concerning the Use and Disclosure of Your Information: You may limit our disclosure of your PII for “mailing list” purposes by contacting us in writing at the mailing address listed in the contact section below.  In any written request, be sure to include your name, address, and telephone number.  The written request should be signed by the person who is identified in our billing records as the customer.  If you have multiple accounts, your notice must separately identify each account covered by the request.

D. Your California Consumer Privacy Act (“CCPA”) Rights

California residents may also take advantage of the following rights:

You may request, up to two times each year, that we disclose to you the categories and specific pieces of personal information that we have collected about you, the categories of sources from which your personal information is collected, the business or commercial purpose for collecting your personal information, the categories of personal information that we disclosed for a business or commercial purpose, any categories of personal information that we sold about you, the categories of third parties with whom we have shared your personal information, and the business or commercial purpose for selling your personal information, if applicable.
You may request that we delete any personal information that we have collected from or about you. Note that there are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, for an internal business purpose, to exercise our rights, or to comply with a legal obligation.
To take advantage of any of these rights, please contact us at (855) 862-5483. We value your privacy and will not discriminate in response to your exercise of your privacy rights. We will respond to your access and deletion requests within 45 days of receipt of your request, after proper verification, unless we need additional time, in which case we will let you know. We will respond to your opt-out of sale requests promptly.

For purposes of compliance with the CCPA, in addition to the further details as described throughout this Privacy Policy, we make the following disclosures:

We collect the following categories of personal information: Identifiers/Contact Information, Commercial information, Internet or other electronic network activity information, geolocation, visual and audio information, and inferences drawn from the above.
We sell the following categories of personal information: Identifiers/Contact Information, Internet or other electronic network activity information, and inferences drawn from the above.

E. California Online Privacy Protection Act (CalOPPA): The first state law in the nation to require commercial websites and online services to post a privacy policy, the California Online Privacy Protection Act (CalOPPA) went into effect in 2004. It was amended in 2013 to require new privacy disclosures regarding tracking of online visits.

CalOPPA applies to any person or company in the United States (and conceivably the world) whose website collects personally identifiable information from California consumers. CalOPPA requires the website to feature a conspicuous privacy policy stating exactly what information is collected and with whom it is shared; it also requires the operator of the website or online service to comply with the site’s privacy policy.

This Privacy Policy details our Privacy Policy to comply with CalOPPA.

F. Children’s Privacy: Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

G. GDPR Privacy Policy: The General Data Protection Regulation (GDPR) is a regulation of the European Union (EU) that became effective on May 25, 2018. It strengthens and builds on the EU’s current data protection framework, the General Data Protection Regulation (GDPR) replaces the 1995 Data Protection Directive.

With regards to our GDPR Privacy Policy, we may process Personal Data under the following conditions:

Consent: You have given Your consent for processing Personal Data for one or more specific purposes.
Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
Vital interests: Processing Personal Data is necessary in order to protect Your vital interests or of another natural person.
Public interests: Processing Personal Data is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Company.
Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Your Rights under the GDPR

Future Seeks to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights. You have the right under this Privacy Policy, and by law if You are within the European Union “EU”, to:

Request access to Your Personal Data. The right to access, update or delete the information We have on You. Whenever made possible, you can access, update or request deletion of Your Personal Data directly within Your account settings section. If you are unable to perform these actions yourself, please contact Us to assist You. This also enables You to receive a copy of the Personal Data We hold about You.
Request correction of the Personal Data that We hold about You. You have the right to have any incomplete or inaccurate information We hold about You corrected.
Object to processing of Your Personal Data. This right exists where We are relying on a legitimate interest as the legal basis for Our processing and there is something about Your particular situation, which makes You want to object to our processing of Your Personal Data on this ground. You also have the right to object where We are processing Your Personal Data for direct marketing purposes.
Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
Request the transfer of Your Personal Data. We will provide to You, or to a third party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which You initially provided consent for Us to use or where We used the information to perform a contract with You.
Withdraw Your consent. You have the right to withdraw Your consent on using your Personal Data. If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.

Exercising of Your GDPR Data Protection Rights

You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us at info@futureproofgrp.com. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For more information, if You are in the European Economic Area (EEA), please contact Your local data protection authority in the EEA.

H. Links to Other Websites: Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

We disclose the following categories of personal information for a business or commercial purpose: Identifiers/Contact Information, Commercial information, Internet or other electronic network activity information, geolocation, visual and audio information, and inferences drawn from the above.

5. How Do We Protect Information About You?

We take information security seriously.  We use commercially reasonable efforts to prevent unauthorized third-party access to Information About You (including PII). However, we cannot guarantee that these practices will prevent every unauthorized attempt to access, use, or disclose Information About You (including PII). We periodically summarize, anonymize, aggregate, and/or remove certain data elements from data sets that can be used to uniquely identify you, and employ other similar methods designed to inhibit direct association with your identity.

6. How Long Do We Maintain Information About You?

We maintain Information About You in our regular business records while you have an account, and