On October 29, Future Proof Advisors CEO and co-founder Terry Dry co-led a virtual, closed-door CEO Strategy Session at Mirren AI 2025, joined by Christian Pierre, CIO of GUT. The session brought together agency founders and execs to talk candidly about how AI is reshaping service models, operations, and leadership.

The key takeaway? We’re in a moment of massive change, and everyone is leaning in.

While the landscape still feels like the Wild West, no one is standing still. Leaders are treating AI as an evolution rather than a threat. They are exploring how to use it as a competitive advantage.

Some of the key themes that emerged:

• AI is touching every part of the business—from legal (contracts, copyright, licensing) to client delivery, company culture, and org structure.
• There is growing momentum around AI-powered product innovation and embedding AI into workflows to accelerate creativity and impact, not to replace people.
• The most forward-looking CEOs are choosing agility and experimentation over waiting for a perfect playbook. They are adapting in real time.

Most inspiring was the sense of community. The honesty, openness, and willingness to share and support one another made the conversation truly valuable.

At Future Proof Advisors, we are proud to help agency leaders and other growth-focused businesses stay future-proof. That means navigating AI with clarity, confidence, and a strategy that builds lasting enterprise value.

As we often say: “Change is inevitable. Struggle is optional.”

Big thanks to everyone who joined the session, to Christian Pierre for co-moderating, and to Brent Hodgins and the Mirren team for inviting us to lead this important discussion.