News & Resources

Rage Against the Machine: Why IRL Matters More Than Ever

Rage Against the Machine: Why IRL Matters More Than Ever

Guest Blog by Future Proof Advisor, Amy Friedlander Hoffman Like everyone, I’ve been thinking a lot about AI and what our near future will look like. Two things feel certain. First, like internet 1.0, the world is about to change dramatically, and we don’t know how....

Mirren Live Recap: What Agency Leaders Are Talking About Right Now

Mirren Live Recap: What Agency Leaders Are Talking About Right Now

At Mirren Live last month, Future Proof Advisors co-founder and CEO Terry Dry joined Lori Murphree of Evalla Advisors to chair a candid CEOs-only discussion on a question many agency leaders are working through right now: When does it make sense to build, partner, or...

Perceptual Maps, Revisited

Perceptual Maps, Revisited

One picture that shows where you sit and where you could go. An hour to make now, not a week. A perceptual map gives the other person a single image to grasp where you sit, who you're really competing with, and where the realistic gains are. That makes it useful any...

What Our Advisors Are Sharing: Why AI Agents Matter More Than Chatbots

What Our Advisors Are Sharing: Why AI Agents Matter More Than Chatbots

If you are trying to make sense of where AI is headed next, this recent episode of The Next Big Idea offers an interesting perspective. Host Rufus Griscom talks with Emad Mostaque, founder of Stability AI and now Intelligent Internet, about what happens when AI moves...

Don’t Let Your Money or Profits Limit Your Vision or Ambition

Don’t Let Your Money or Profits Limit Your Vision or Ambition

Don’t let your money or profits limit your vision or ambition. I said this recently in a conversation with one of our Future Proof Advisors member companies about funding an acquisition, and it hit harder in the room than I expected. Not because it was clever, but...

Grateful for a Successful 2025, Moving Into 2026 with Momentum

Grateful for a Successful 2025, Moving Into 2026 with Momentum

Happy New Year from Future Proof Advisors! As we look back on 2025, we are feeling very grateful. Thank you to our member companies, advisors, and partners for the trust, collaboration, and progress we shared this year. Looking Back at 2025 This past year was a strong...