During a recent episode of The Vertical Go-To-Market podcast, our co-founder and CEO Terry Dry joined host Corey Quinn for an engaging conversation about agency ownership, growth, and exit strategies. As an experienced entrepreneur, Terry drew upon his own experiences to provide valuable insights and actionable advice, which he frequently shares with our Future Proof Advisors member companies.

One of the most interesting takeaways was how focusing on a specific industry can be hugely beneficial for entrepreneurs. Terry shared his own experiences with this approach while building his agency Fanscape, and how it can be applied to other types of businesses as well. They also talked about the potential downsides of taking a vertical approach in business and how there is always the risk that it could limit opportunities.

To learn more about Terry’s journey and insights, you can listen to the podcast on Apple Podcasts here.

Or if you prefer video, you can check out the recording on YouTube below.

And don’t forget to browse through some of the other episodes on the Vertical Go-To-Market podcast!